Avainsana: social media

Building a Human Centric Brand with Dinko Kortzanov

17 marraskuun, 2021 legaldesignpodcast Yleinen 0 Comments
Dinko Kortzanov.

I think this is where lawyers have not managed to change the branding (of their services): people are not 100 % sure that if they go to a lawyer, their problem will be fixed. This comes back to design thinking.  One of the universal traits of design thinking is that you want to empathize with the people so that you understand what they’re dealing with and what their problem is. And you want to reassure them that you have a solution to their problem.

Legal services are not famous for their human centricity. Quite contrary, legal services have a reputation for being expensive, unpredictable and lacking transparency. Design as a human centric method to enhance user experience would therefore have a lot to offer for legal services. Often lawyers might think that they are client-centric because it says so on their webpage, but how to make sure that they really are and how to start the journey towards client-centrism? And how can lawyers tell about their expertise in social media?  In this episode we have a pleasure talking to Dinko Kortzanov who work as a Managing Director in the oldest marketing communications agency in Finland – McCann – where he leads a data driven creative agency, specializing in using research, data and customer insights to help brands earn a meaningful role in peoples lives.

In addition to guiding us being more client-centric, Dinko shares his tips on how to do marketing and selling in legal industry. These topics aren’t thought at law school so selling and marketing might feel a little awkward for legal service providers. But Dinko’s brilliant advice will make selling process more client-centric and can actually help lawyers deliver more meaningful and value adding services to their clients.

But why should we stop using the word “sell” ? Tune in to hear the answer.

Dinko Kortzanov is originally from Bulgaria, having arrived in Finland in the late 80’s with his diplomatic parents. Growing up in an international and diplomatic environment gave birth to his passion about human centricity already at a young age.  

As his LinkedIn profile states, Dinko’s  “biggest enthusiasm comes from meeting different people and helping them solve all types of challenges successfully”.

He has 10+ years or experience from marketing, and has focused his passion by utilizing Design thinking methods for different problem solvings.Currently he’s working as Managing Director in the oldest marketing communications agency in Finland – McCann – where he leads a data driven creative agency, specializing in using research, data and customer insights to help brands earn a meaningful role in peoples lives.

14. Episode: Designing for Children’s Rights with Jonna Tötterman

31 toukokuun, 2021 legaldesignpodcast Yleinen 0 Comments
Jonna Tötterman

The children’s rights, such as the right for information, actually demands a shift towards child-centered information design in all aspects, including data regulation, privacy notices and terms of service. Currently those are provided only in legal terms and language and law might be a difficult topic to understand even for adults.

The special area where children’s rights are discussed a lot these days is the digital world – kids as the end users of digital games, internet and social media. Today’s kids also seem to be more digi native than any other generation before. For them it is completely natural to think of becoming a “youtube content creator”, coder or “Minecraft school teacher” when they grow up. However, children will always be children and need protection for their innocence no matter what the environment they use as their playground is. 

In this episode we talk about the role of legal design in designing for children with Jonna Tötterman, a Design Lead and Co-Founder of D4CR, Designing for Children’s Rights Association. Jonna tells us why children should be considered as a stakeholder group by default, and how to make a kid participate in a design sprint. We also discuss why children’s ability to navigate in the digital world is often overestimated, and why apps and other digital tools should be designed in a way that kids can use them without adult supervision.

Jonna Tötterman is a Design Lead, Researcher and a Coach and Co-Founder & board member in Designing for Children’s Rights Association. Jonna is a systemic, ethical and future-oriented thinker. She has had an excellent journey to study and marvel at human emotions, cognition and behaviour. This journey has led her to research and data-informed design, and developing products, services and processes that both enable great experiences as well as support well-being. Jonna aims to continue that adventure and share her learnings by developing tools to empower others. She believes that the world can be better only if we work together.