Episode 28: Do’s and Don’ts of Legal Innovation with Marco Imperiale
“I am not expecting law firms to be innovative, I’m not expecting law firms to be software houses. If I want a software, I go to a software house, if I want legal advice, I go to a law firm. I think for me the trick is to be in a law firm that is 20 to 30 percent more innovative than their peers.”
We are living very exceptional times to work as a lawyer. The innovation game is on in the legal industry, and law firms are not excluded from it. New legal roles are created and the dominant players are yet to emerge. Working as today’s lawyer differs greatly from the era of our grandparents, although it might be overwhelming to figure out what still has to change and what can remain. Should law firms of the day be like software houses and start selling legal design services?
In this episode we are joined by Marco Imperiale to discuss legal innovation, and its do’s and don’ts. Marco is an innovation and design thinking veteran in the legal industry and has years of experience in hands-on innovation work. Marco shares his thoughts and ideas about how to start the innovation work in law firms and what to focus on. For lawyers who are not that keen on the change, the good news is that there will always be a need for traditional legal expertise too. But to make the most of it for the clients, it’s good to start working in multidisciplinary teams and try to be at least a bit more innovative than the competitors. We also discuss why selling legal design services is so difficult, but why buying them is a good for any company that seeks for positive transformation. At the end of the episode Marco, who is also a trained mindfulness trainer, shares his tips for calming the mind in the midst of the busiest season.
Marco Imperiale is a lawyer, a mediator, and the head of innovation at LCA Studio Legale.He has extensive experience in legal design, legal tech, and in the interplay of copyright law and the entertainment industry. Whenever he finds time, he also works as a teaching fellow for Harvard Law School (CopyrightX course) and as a mindfulness trainer. Marco is an avid passionate of innovation in its broader meaning, and he is the author – together with Barbara de Muro – of the first Italian book on legal design, published by Giuffré Francis Lefebvre.