Avainsana: law firm business model

17.Episode: Think Smaller with Michele DeStefano

Michele DeStefano.

“Start with you. And you start with you by actually becoming more self-aware, like Michael Jackson, “look at the man in the mirror”, or look at the woman in the mirror, or whoever is in the mirror, and figure out what you’re good at or what you’re not good at” says Michele DeStefano.

Just like everyone else, lawyers were born creative but somehow creativity is often lost with legal expertise. That’s how we might feel, but legal problem solving requires creativity and at the end of the day, lawyers are super creative. We are when it comes to strategy or problem solving. We just need to embrace our creativity and think what good it can bring to the legal industry. 

Along with creativity, the so-called “soft skills” or “people skills” are vital when making the law better. It is easy to think that some great ideas were just born magically overnight but we often forget that innovations require countless hours and very hard work to become reality. So not to worry if you haven’t succeeded with making your access to justice or virtual lawyer applications yet, you can do a lot to practice innovation and creativity skills. 

In this episode Henna and Nina talk to Michele DeStefano who believes that when lawyers figure out how to bring their childhood’s box of crayons back into their work, the world really opens up. Michele is known as an innovative person who has changed the legal industry emphasizing empathy and human-centrism by bringing out great ideas and projects that challenge the traditional ways of working. Tune in to listen to what motivates Michele to drive the change in the legal industry!

Michele DeStefano is recognized by the ABA as a Legal Rebel and by the Financial Times Innovative Lawyers (North America) as one of the top 20 most innovative lawyers. Michele D is a Professor of Law at the University of Miami and a Faculty Chair in Harvard Law School’s Executive Education Program and at IE School of Law. She is the founder of LawWithoutWalls, a part-virtual experiential learning community of more than 2,000 lawyers, business professionals, entrepreneurs, and students that leverages intergenerational, cross-culture, multi-disciplinary collaboration to create innovations in the business of law and, importantly, change the mindsets, skillsets, and behaviors of legal professionals. Recently, Michele helped co-create and spearhead the development of the Digital Legal Exchange, a non-profit designed to inspire general counsel and their teams to become digital leaders in their businesses to drive commercial value.

DeStefano researches, writes, and speaks about creative problem solving, collaboration, culture change, and innovation in law. Her latest books include Legal Upheaval: A Guide to Creativity, Collaboration, and Innovation in Law and New Suits: Appetite for Disruption.

11. Episode: Purpose Driven Legal Practice with M. Zane Johnson

M. Zane Johnson.

Small legal practices play a key role in making the legal industry more human-centric. They are the ones to address the legal needs of private individuals. In the 11th episode of the Legal Design Podcast, we are joined by M. Zane Johnson, Attorney at Law from Philadelphia who went to law school because he wanted to empower everyday people to solve their legal problems, and now runs his own practice in Philadelphia to help individuals and communities. 

Zane talks about how legal design can help young purpose-driven lawyers to find solutions to their clients’ problems but also to structure their careers. Zane sees himself as a problem solver for people and he wants to provide better outcomes for real people navigating through legal systems and processes. Listening and understanding are the most important tools for Zane to practice law, even though these skills might often be overlooked by lawyers. 

We also talk about how legal culture and legal systems around the world have differences, but how they also share significant similarities, like the lack of user friendliness. When creating understanding about what needs to change in legal practice, it is useful to hear experiences and insights across jurisdictional and geographical borders because at the end of the day, legal design can be used in any of the legal cultures and systems to solve problems. 

Billable hours, the hot potato of the legal industry, is also brought up in this episode. If we lawyers sell our services for clients by the hour, we expect them to understand the law the same way as we do, and in these situations, the financial risk is on the client side. In order to change this, we have to learn better people skills to understand our clients’ problems better and take on some of that financial risk and start selling legal services and problem solving by fixed-fees. 

 

Zane Johnson, Esq. is the Founder and Managing Attorney of M. Zane {+} Associates Professional Company – a Philadelphia based law firm providing simple legal solutions for small businesses, startups, and side hustlers. Zane empowers new entrepreneurs to turn their great ideas into thriving businesses, and has helped hundreds of new entrepreneurs gain clarity and peace of mind about their business.

Prior to founding M. Zane {+} Associates, Zane was the Managing Attorney at Philadelphia Lawyers for Social Equity where he led and developed initiatives that helped thousands of Philadelphians living in poverty escape the stigma that accompanies a criminal. 

In addition to his work as an attorney, Zane maintains an active presence in his community. In partnership with YEAH Philadelphia, Zane created the Empowered Youth Entrepreneur (EYE) Project, a program designed to teach young people the basics of entrepreneurship and provide startup capital to help them start their first business. Zane has also worked with numerous non-profit organizations to educate communities on everything from community lawyer to stimulus checks. 

Zane became a lawyer so he could empower everyday people to use the law to their advantage.

6. Episode: Legal Services from Client Perspective with Juha Saarinen

Juha Saarinen

Lawyers and law firms often consider themselves as client-centric. But what the clients of private legal services think of ”client-centrism”? In this episode Henna and Nina talk to Juha Saarinen, Head of People & Operations Legal in Nordea Bank Finland, to find out what end-users really want from their legal services.

Law firms only exist because of their clients. But do law firms really put their clients first?  Are they constantly looking for new ways of working to provide better and more efficient customer experiences, or are they actually happy with the same old, same old? Many law firms advertise themselves as client-centric, but the reality may not be more than just a buzzword on the brochure. Impressing the client by bringing an army of lawyers to a meeting may actually just be the most expensive cup of coffee he or she ever had. 

One reason why private legal services are slow to change is the billable hours business model logic. To put it roughly: the more hours a lawyer works, the more money he or she can charge the customer. But shouldn’t quality defeat quantity, also in legal work? Do people really need lawyers interpreting other lawyers by writing walls of text, or would the tailored user experience and legal tech solutions be the new money making machine for the legal industry? Would that also help lawyers to live more balanced, happier lives?

Legal expertise is not enough to guarantee competitive edge for any law firm. Legal end-users want something more from their legal services than just legal knowledge: openness, sense of ownership and control. This is where Legal Design can help law firms to win their clients’ hearts. Instead of assuming that lawyers and legal services are client-centric by nature, maybe we should start asking our clients what they really need. If you haven’t asked that in a while, you can start by listening to this episode.

Juha Saarinen works at Nordea as a Head of People & Operations Legal and he is in charge of the legal operations in the legal unit of the Nordea Bank Finland. Juha is an experienced legal counsel with a history of working especially in the retail and financial industry. Juha’s goal is to take the legal unit to a new era by experiencing the wonders of legal tech and legal design and also enforcing some new thinking within the legal and financial industry.

Juha is now pushing onwards with legal operations and targeting the day-to-day efficiency and effectiveness of the legal team, facilitating change, controlling costs and managing external service providers.